How Bulk SMS Supports the Mobile Marketing Strategy
Think big to grow big! This is the motto of every business entrepreneur as he works day in and day out to grow his business. There are many ways to promote business among customers in Kenya to make it popular like print media, advertisements, social media etc. but mobile marketing strategies are some of the easiest, quickest and responsive ways of converting leads into loyal customers. Many mobile marketing strategists prefer to use bulk SMS as the tool for promoting business. Why and how bulk SMS supports the mobile marketing strategies? Here are the answers-
Through bulk SMS, the business promotions can be customized in the most attractive way. While there is a restriction in the message length, the creators come with intuitive ideas that will make the lead open the message, read through with interest and then take their decision. It helps one’s brand to get into the consumer’s hands quickly and efficiently overpowering all other competitors in the market.
High open rates
Bulk SMS is one of the mobile marketing strategies that come with high open and conversion rates. One cannot ignore SMS like an email and refrain from reading it as many smart phones come with auto read facility. Also as these tacky SMS’ reach the leads repeatedly, the customers might get compelled to go through them and could show some immediate interest and reply back to the SMS which will increase the conversion rate.
Builds opt-in database
The Bulk SMS strategy builds a dedicated opt-in customer database which is one of the prime requirements of mobile marketing strategy. It not just builds but through constant updates it strengthens the opt-in customer base as well. In this way it supports the mobile marketing strategies in a great way.
Exclusive brand awareness
Through bulk SMS, the business gets developed into an exclusive brand by reaching to the customers on a greater level within a very short tenure. The SMS can focus on pointers which will increase the brand awareness to a large extent. The SMS are always up to the point and do not beat around the bush. As such, the crisp and to the point messages hit the targeted customers and drive the customers to the store with their tag lines and surprise stocks.
Mobile marketing strategies are adopted to retain the existing customer base and bring in new customers in plenty to reap the maximum profits from the business. With bulk SMS marketing, the business related information reaches the customer 24/7 and improves loyalty among the existing customers. The potential customers become long-time reliable customers thus boosting the business prospects for the company.
A strategy that aims to reach customer whenever they want by using mobile to their full advantage is the mobile marketing strategy.
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